50 words: for event programmes and broadcast introductions
Toni Martin is the Founder of Ascendz Digital Limited and a leading voice on vibe coding and AI adoption for non-technical founders. With almost a decade of hands-on experience across hundreds of platforms and tools, she builds micro SaaS products and teaches others to do the same.
120 words: for conference agendas and media listings
Toni Martin is the Founder of Ascendz Digital Limited, a portfolio of micro SaaS products and educational ventures built with AI. With almost a decade of direct operational experience inside service businesses, Toni has built systems for six-figure launches, implemented automation across hundreds of platforms and developed a methodology for non-technical founders to build and ship real products without a development team. She runs Vibe Coding Lab, a freemium community for founders building with AI, publishes The Vibed, organises The Build Events, leads Fortivise, a digital capability and AI advisory practice, and co-founded Steel Core Operations. Her work is grounded in a straightforward conviction: the window for non-technical founders to build fundable, sellable products with AI is open right now.
265 words: for full speaker profiles and journalist briefings
Toni Martin is the Founder of Ascendz Digital Limited, a UK-based portfolio of micro SaaS products, community, publication and in-person events built at the intersection of systems thinking and AI.
Toni spent almost a decade doing operational work inside service businesses: implementing automation, designing systems infrastructure, managing six-figure launches and advising on technology decisions with long-term commercial consequences. That experience gave her a practical understanding of what actually breaks inside growing organisations and, when AI tools became capable enough, a structural advantage in using them to build real products fast.
Her ventures include Vibe Coding Lab, a freemium community teaching non-technical founders to build with AI; The Build Events, two-day in-person intensives where founders build and deploy a micro SaaS product; The Vibed, a publication for founders building with AI; The SaaS Studio, a done-for-you micro SaaS build service; and Fortivise, a digital capability and AI advisory practice for established service organisations. Her micro SaaS portfolio under Ascendz Digital Limited includes Relavo, Zenitro and Kestry.
She co-founded Steel Core Operations with Rhiannon Pruitt and Shari Sant, the revenue infrastructure partner for agencies and multi-6-figure coaches. Her speaking and media work focuses on the non-technical founder opportunity, vibe coding as a methodology and the strategic window that currently exists for founders willing to act. Toni is based in the West Midlands, UK.
